The world is sitting up and taking notice of the weight loss surgery business with medical corporations Johnson & Johnson and Allergan Inc. as the main movers and shakers. The struggle to dominate the market for the silicone band that is used in the gastric banding procedure is the focus of the weight loss wars. Some individuals find it acutely impossible to shake of their pounds, especially when they have just got out of a pregnancy or have a congenital affinity towards obesity. Exercises and diets are not of much help for this group.
WLS or weight loss surgery includes operations that reduce the stomach size to control appetite and has been of tremendous importance in controlling obesity. Plastic surgery procedures that smoothen the body contours and do away with excess skin are viewed as the natural step to take after a WLS.
Tummy tucks, panniculectomy, mini-tummy tucks and body contouring treatments like lipoplasty hold immense potential for individuals who prefer to have a complete physical makeover. It doesn’t matter which manufacturer emerges the winner in the weight loss wars, for plastic surgery it will simply spell an increase in business.
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